About Us

Edinburgh Alternative Finance is backed by the two founders, 
who have invested personal capital in business.

Executive Chairman

Bill is an experienced entrepreneur and director specialising in internet, telecoms and technology businesses. He has led a number of successful private equity funded businesses, including a 7-year spell at Iomart PLC (IOM) spanning founder to non-exec positions before setting up DVDs365.com (subsequently sold to Lovefilm) and Cupid PLC, an AIM-listed online dating company of which he was co-founder. Bill is also an investor in number of Internet businesses, including Maxymiser Ltd, a provider of online marketing software and services.

Bill has been a Director of Demon Internet, Prestel, Teledata, Scottish Telecom (Thus), iomart, DVDs365 and several other companies. Bill is currently a non-executive director of, Maxymiser Ltd, Tag-Games Ltd a provider of mobile and social games and Cupid Plc.

Bill has an Honours degree in Pure Mathematics from the University of St.Andrews, and an MBA from the University of Glasgow.

Managing Director

Stuart Lunn was previously an equity analyst, covering the UK technology sector and worked for a number of firms in the City of London, including Collins Stewart and Cenkos. Stuart has acted for a broad range of companies, including those in the Internet, software, hardware and telecoms sectors. Stuart was involved in a number of fundraisings on the AIM market, including those for Bango, Cupid and Computer Software Group.

Stuart is a non-executive director of Gentlemen’s Tonic, a Mayfair-based specialist in the men’s grooming market. GT has sites in London, Dubai and Hong Kong and sells its product range globally. Stuart is also an investor in a number of early-mid stage technology and internet businesses. Stuart also serves as a consultant to an internationally recognized niche technology company that specialises in advanced optimizing technologies, compilers and programmable graphics and supplies leading global chip manufacturers.

Stuart has an Honours degree in Economics and Management from the University of Aberdeen, and a Masters degree in Finance from the University of Strathclyde.