Our team

Our team

Edinburgh Alternative Finance is led by a team that has amassed decades of experience across the fields of financial services and technology. By combining these skills, we are transforming the business lending landscape.

Board & Management

Chairman – Sir Sandy Crombie
Former CEO of Standard Life and Senior Independent Director at Royal Bank of Scotland, Sir Sandy Crombie joined the Board of LendingCrowd in October 2018. He brings a wealth of experience in senior leadership positions in the Financial Services industry and received a knighthood in 2009 for services to the insurance industry in Scotland. Sir Sandy joined Standard Life in 1966 as a trainee actuary and was appointed as Chief Executive of Standard Life Investments in 1994. He became Group CEO of Standard Life in 2004 and retired from his post in 2009. Sir Sandy is also Chairman of civil justice start-up Amiqus.

CEO – Stuart Lunn 
Stuart founded and co-invested at inception in 2014 and has led LendingCrowd since. He is responsible for developing and driving the company’s strategy and overseeing operations. Stuart previously worked as an equity analyst covering the technology sector, analysing and advising a wide variety companies and leading both primary and secondary fundraisings for small/mid-cap clients. He is also experienced in advising private companies as both founder shareholder and angel investor. Stuart was named Leader of the Year at the Scottish Financial Technology Awards in 2019.

Non-executive director – Audrey Weir
Audrey joined the Board in late 2018 and brings valuable experience in risk and governance. She is supporting and advising LendingCrowd on embedding risk management strategy, frameworks, and policies as well as ensuring compliance with regulatory requirements.

Non-executive director – Graham Reid
Graham was formally appointed to the Board in December 2019, having served as an attendee since August 2019. He is also a member of the Audit & Risk Committee. From 2001 to 2018, Graham was Group Finance Director at housebuilder Cala Group Limited, where his responsibilities covered finance, IT and strategy, and included a period as Interim CEO. He was named Finance Director of the Year at the 2018 Scottish Accountancy & Finance Awards.

Valery Hurst

HR Director – Valery Hurst
Valery drives the HR function at LendingCrowd, supporting the development of the business and its employees through a set of clearly defined cultures and values. She is highly experienced in providing HR expertise to SMEs at every level, from the clarification of business objectives to the implementation of policies and procedures. Valery is the founder of consultancy business Smart HR Solutions and previously held an international board-level HR role with accountability for over 1,400 employees.



Our Commitment

We launched LendingCrowd to help bridge the funding gap experienced by small businesses looking to borrow between £75,000 and £500,000. We’re specialists in fintech lending, and the only one to be headquartered in Scotland.

Our technology, developed by our in-house team of experts, powers our fast and flexible platform, and we constantly strive to make borrowing and investing with LendingCrowd as easy as possible.

We’re fully authorised by the Financial Conduct Authority and LendingCrowd can arrange loans for every type of small business, including sole traders, partnerships and limited companies.